ISLAMABAD – The first ever electric and eco-friendly car Proton is beinglaunched in Pakistan.
Proton can launch its cars in Southeast Asia where Japanese cars havedominated the industry for a long time.——————————
This will be the first time electric cars will enter the Pakistani marketwhich bodes well for the country in terms of the competition in the automarket as well as from the eco-friendliness point of view.
Proton’s decision to enter the Pakistani market comes following thecountry’s recent auto policy which encourages new entrants in a bid toreduce reliance on the Japanese automakers like Suzuki, Toyota and Honda.
Al-haj has already acquired land to set up its assembly plant in PortQasim, Sindh. The high-spec vehicles would be introduced under differentcategories including hatchbacks, multi-purpose cars, crossovers/sportsutility cars, and sedans (both entry and mid-level) and as per the experts,the vehicles would be available at extremely affordable rates.
Both Geely Holding Group and Proton have major shares in their respectivecountries China and Malaysia, and the partnership allows the two groups toexpand their operations and break the Japanese dominance in Southeast Asiawhich led to the agreement with Pakistan’s Alhaj group.
One of Proton’s most popular cars is Iriz which starts at around Rs. 1.1million in Malaysia. It is expected that an Iriz EV variant will belaunched in Pakistan when the company begins its operations in the country.