LAHORE – Suppliers and Vendors Defence Exhibition (SAVDEX 2018) Saturdayorganized by the Lahore Chamber of Commerce and Industry (LCCI) and DefenceExport Promotion Organization (DEPO) concluded successfully here at theLahore Expo Center on Saturday.
High officials of DEPO, Pakistan Ordinance Factory (POF), LCCI PresidentMalik Tahir Javaid, Senior Vice President Khawaja Khawar Rasheed, VicePresident Zeshan Khalil addressed the concluding ceremony. Over 20,000people visited the exhibition on final day.
This exhibition had also provided a platform for the Pakistanientrepreneurs to establish new trade & economic relations with theirforeign counterparts who showed their keen interest in Pakistani products.
LCCI President Malik Tahir Javaid said that this exhibition was mainlyorganized to establish meaningful partnerships between the private sectorand government departments in the defence sector. Malik Tahir Javaid saidthat all over the world, fairs and exhibitions were considered to be themost effective tool of marketing and reaching out to potential customers.
He said that Germany or France were making the best use of this tool. Hesaid that fairs and exhibitions not only helped attract foreign buyers andbring in much needed foreign exchange but also highlighted the soft imageof Pakistan.
The LCCI president said that taking part in exhibitions was not just anopportunity to improve the competitiveness of products, it could also makethe manufacturer more competitive by optimizing business processes,expanding service range, increasing brand awareness and customer loyalty,he added.
The other speakers were of the view that Pakistani business community hadthe ability to do miracles at economic front. They said the governmentconsidered business community an engine of growth and making all outefforts to provide good business atmosphere to the businessmen.