Times of Islamabad

Monal s owner Luqman Ali Afzal becomes first ever entrepreneur in history of Pakistan to receive Pride of Performance award

Monal s owner Luqman Ali Afzal becomes first ever entrepreneur in history of Pakistan to receive Pride of Performance award

ISLAMABAD: Owner of Islamabad and Lahore Monal restaurant, Luqman Ali Afzalhas become the first ever entrepreneur in history of Pakistan to receivePride of Performance Award.

He became the first Pakistani to be awarded a Pride of Performance awardfor ‘entrepreneurship’.

Instituted in 1958, the President’s Award for Pride of Performance is oneof the highest civil awards in Pakistan.

To date, this honour has been awarded to artists, sportspersons andscientists and is almost exclusively kept for arts, sports, literature, andmedicine categories.

This year, however, one nominee has been added in the list of recipientslink for hisentrepreneurial services to the country.

Luqman Ali Afzal is a graduate of Lahore University of Management Sciences(LUMS). His first entrepreneurial experience came almost two decadesago when he borrowed money from his father to buy the shares of LUMS Khoka(canteen shop).

In one of his interviews with a private media outlet in 2015, he recalledthe times when he used to frequent his university’s administration officeto get a telephone extension for the Khoka so he could start free deliveryto hostels.

Luqman’s first success story then is transforming a snack bar into anelaborate café with both ready-to-eat and gourmet meals on the menu.