After the Facebook-owned platform rolled out its dark theme and newsettings for groups, the company is upgrading its WhatsApp Business inIndia with an option to let entrepreneurs showcase their products topotential customers in-app.
“We’re opening commerce as a new chapter,” media quotedlinkAmritPal, a product manager at WhatsApp, as saying on Friday.
WhatsApp Business App was launched in 2018, and today gives over 5 millionbusiness owners worldwide a platform to communicate with their potentialcustomers. Along with India, WhatsApp Business App will be available inBrazil, Germany, Indonesia, Mexico, the UK and the US will also get a”Catalogues” feature.
India has been WhatsApp’s biggest market in the world, with 400 millionmonthly active users. However, earlier this week, it was reported that theapp had witnessed an 80 per cent drop in countrywide downloads as a resultof the “Pegasus” controversy, Sputnik has reported.
Read Top Stories
Earlier last week, WhatsApp confirmed that Israeli cyber IntelligenceCompany NSO Group was snooping and extracting data from Indian activistsand journalists via spyware called “Pegasus” that breached the securityparameters of the app.
