*ISLAMABAD – Facebook rolled out its online dating service for the UnitedStates on Thursday, a move taking on rivals such as smartphone app Tinder.*
The free “Facebook Dating” site which was announced last year and alreadyavailable in other countries will allow users to link their Facebook andInstagram post to a separate dating profile.
It will seek to facilitate connections among the more than two billionusers of the social network worldwide.
“Facebook Dating allows you to match with friends of friends and/or peoplenot in your friend circle,” said a blog post from Nathan Sharp, head of theproject.
One of the features, “secret crush” which allows people to connect if theyboth secretly express interest in each other.
“Facebook Dating won’t match you with friends, unless you choose to useSecret Crush and you both add each other to your list,” Sharp said.
“Finding a romantic partner is deeply personal, which is why we builtDating to be safe, inclusive and opt-in. Safety, security and privacy areat the forefront of this product.”
Sharp said users will have the ability to report and block anyone,andprohibit people from sending photos, links, payments or videos in messages.
Users may share their “stories” posts from the network, which are shortvideo segments, which will help the service be “authentic in a way that atypical dating profile can’t,” according to Sharp.
Facebook chief executive Mark Zuckerberg, in announcing the plan last year,said it was being designed for “real, long-term relationships, not justhookups.”
He pointed out that one in three marriages in the United States startonline and that some 200 million Facebook users identify as being single.
Facebook may have an advantage over rivals in that it can allow people toshare profiles and images from their social media profiles.
The dating service will be free to users, unlike some rivals which offerboth free and paid plans.
Facebook Dating has already been launched in 19 countries: Argentina,Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Guyana, Laos, Malaysia,Mexico, Paraguay, Peru, the Philippines, Singapore, Surinam, Thailand,Uruguay and Vietnam.