KARACHI: Peshawar Zalmi have emerged as the most valuable franchise of theT20 league. According to the Pakistan Cricket Board (PCB), sportsevaluation firm Nielsen Sports has given the PSL a hugely positive reporton the third edition of the tournament. The event was held inFebruary-March this year in the UAE with three games including the finalplayed in Pakistan.
The combined media exposure brand value worth for HBL PSL season three(PSL, official partners and franchises) was calculated at $230+ million.
According to Nielsen Sports who conducted an extensive research on theleague, the HBL PSL and its official sponsors generated 38% higher valuethan the previous season showing a rapid growth in the league.PeshawarZalmi and Karachi Kings were the top two performing franchises in terms oftotal media value.
The HBL PSL team, stakeholders and franchises were presented a thoroughreport on the third edition of the HBL PSL by sports evaluation firmNielsen Sports in Lahore on Tuesday.Kelvin Watt, Managing Director Africaand Middle East Nielsen Sports, who presented the report, spoke on the HBLPSL’s growth in the third edition.