ISLAMABAD: Special Assistant to Prime Minister on Information andBroadcasting Dr Firdous Ashiq Awan on Tuesday inaugurated Digital andSocial Media (research and dissemination) Cell at Press InformationDepartment.
The cell has been created to strengthen Government narrative and promoteits initiatives on digital platforms of communication.
The newly developed social media team consists of researchers, contentdevelopers, videographers; animators and graphic designers.
They will be responsible for navigating social media platforms anddeveloping evidence based content to equip the public with credibleinformation.
The need was realized because Social and Digital media platform offers lotsof opportunities for information sharing in a speedy way catering the needsof masses especially our youth, however menace of fake news andunauthenticated information refutes the viability of this medium.
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It is for this reason that emphasis on research and development is made thefoundation of this initiative.
Under the supervision of SAPM Dr. Firdous Ashiq Awan, this step is a moveforward by the Government to introduce innovation in communication andgovernance through responsible information dissemination on digital forums.
Principal Information Officer Tahir Khushnood, Director Digital Media CellDr Maryam Sheikh and Deputy Director Social Media Cell Zaigham Abbas werealso present at the occasion.
