Pak-China culture, media, sports interaction to further strengthen friendship: China Daily

Pak-China culture, media, sports interaction to further strengthen friendship: China Daily

BEIJING: The increased interaction between the citizens of China and Pakistan in the areas of culture, media, sports, and tourism will further strengthen the bonds of China-Pakistan friendship.

The exchange of films and television will enable the people of both countries to understand each other’s culture and values, according to an article published by China Daily on Wednesday.
China-Pakistan Economic Corridor (CPEC), being a flagship project of BRI, has been successful in bringing the people of two countries closer. Though China and Pakistan have maintained a stable relationship for almost 70 years, somehow this relationship was only limited to diplomatic exchanges.

Thanks to CPEC, the nature of exchanges between China and Pakistan has changed and people-to-people ties have become stronger. Now it is overwhelming to see the influence of CPEC on cultural exchanges between the two countries.
With the release of first Pakistani movie “The Legend of Maula Jatt” in China, the China-Pakistan friendship is set to reach a new height. Some Chinese friends told that they can’t wait to watch the first Pakistani film in Chinese cinemas.
Both film and television are important elements of culture. Films and television are carriers of culture; it is the power of the audio and visuals in films and television that people feel themselves a part of the story. The narratives and characters in the films become a part of their lives.

Films and television provide a gateway to people to step into other cultures in order to develop a better understanding.Films and TV industry has drastically changed the societies of the world and we cannot ignore its importance. In today’s modern society, the media industry has become a big part of our lives. It does not only inform, educate and entertain but it also shapes our lives.

No one can undermine the importance of entertainment programs. They are widely popular and they are a powerful source of preserving and promoting local culture.
Entertainment industry plays an important role in bringing the people together. Cinema breaks all discriminatory barriers by offering a common platform to all. Cinema has the power to bring people, cultures and even nations closer.
China and Pakistan have realized the importance of the entertainment industry to strengthen cultural ties; in the near future, films and television exchange will make the bond between the two nations even stronger.

There had been some influence of China-Pakistan friendship on the entertainment industry in the past years, especially after the launch of CPEC. Pakistani movie “Chalay Thay Saath” with a Chinese actor in the lead role, a food advertisement with a Chinese couple and the broadcast of Beijing Youth (A Chinese TV series) on Pakistan Television (PTV) are some prominent examples.

Looking at the current situation, one can tell that the future will see many such exchanges between the two nations.