RIYADH – South Korea-based CJ 4DPLEX has signed a new partnership withcinema city to open three locations in Riyadh and other major Saudi citiesby the end of 2018, according to Variety.

Saudi Gazette reported that Al-Qasr Mall will be the first CJ 4DPLEXmultiplex in Riyadh, featuring 19 screens. Cinemacity’s parent company,Xclusive Cinemas SAL holding, says it will operate 116 screens by the endof 2018 in five countries including Jordan, Lebanon, Syria, the United ArabEmirates, and Saudi Arabia.

4DX is like 3D on steroids. It is an interactive experience, one in whichaudiences’ seats move along with the on-screen action auditoriums have avariety of synchronized special effects, such as rain, wind, fog, andvarious scents, according to the report.

With this upcoming debut in Saudi Arabia and further expansion in thisregion with Cinemacity, we will reach to the Saudi’s untapped market andlead cinema revolution in progressing immersive cinema into the future,”Byung Hwan Choi, CEO of CJ 4DPLEX, said in a statement.

Earlier this week, CJ 4DPLEX announced it was adding 145 4DX screens aroundthe world through a partnership with Cineworld, the parent company ofRegal. (APP)