The mobsters told him to hit his own wife and praise Hindu idol.
Seoni is the same area where terror-accused Pragya Thakur just won the parliamentary election for the B.J.P.
According to reports, the three were traveling in an auto rickshaw when it was stopped by five people.
In videos recorded by eyewitnesses, the men were pulled out and beaten with sticks over the suspicion of carrying beef.
The men were then held against a tree and thrashed brutally. As one of the men, in a blue shirt, tried to pull away and fell on the ground, the group continued to hit him on his legs and his back.
The five so-called cow vigilantes then forced the same man to hit the woman with them on the head repeatedly with his slipper, while the man had to follow that directive, as can be seen in the video.
The perpetrators of the attack can also be heard ordering him to chant Hindu religious slogans which he does.
Despite a growing crowd of onlookers, no one called the police.
Indian Muslim leader Asaduddin Owaisi tweeted that the incident marks the beginning of a “new India” under the second term of the B.J.P.