PTI government launches unprecedented initiative for tourism promotion in Pakistan
*As per the vision of Prime Minister Imran Khan to give tourism a priority in mainstream development, Pakistan’s first-ever tourism-focused satellite TV channel “Discover Pakistan” has been launched on Saturday.*
This was announced in a post shared by the channel’s management on social media. link
[image: May be an image of sky, nature, tree and road]
The channel is broadcasting in HD – high definition to project the country’s natural wonders internationally, in the best possible way.
The channel will focus on promoting Pakistan’s scenic beauty, historical places, and notable areas.
The channel will also cover tourism-related events, developments, and a morning show highlighting Pakistan’s soft image.
The Discover Pakistan TV channel, which was hailed as a fulfillment of Prime Minister Imran Khan’s vision, had been in the pipeline since 2017.