ISLAMABAD – Pak-China e-commerce venture, ezbuy has arrived in Pakistan.The new entrant in the local e-commerce sector will *buy the world *forPakistanis.
Pakistan is the fifth expansion market for *ezbuy*, after the platformestablished its operations across diverse markets in China, Singapore,Malaysia, Indonesia, and Thailand. With over three times more productsofferings than the existing online market in Pakistan, *ezbuy* is ambitiousto transform the e-retail landscape in Pakistan, Tech Juice has reported.
Kamran Shaukat, cofounder and CEO *ezbuy* Pakistan, holds over two decadesof experience in retail industry. He kickstarted Mc Donald’s in Pakistanand have worked with major companies such as Walmart in the US and Shell inSingapore. Facilitating the global outsourcing of Walmart in China, Shaukatfostered a vast network of e-commerce stakeholders across Walmart and laterAlibaba that later directed him towards establishing *ezbuy* in Pakistan.
Shaukat has been closely observing the Pakistan online retail market.Looking at the numbers and growth indicators, he knew the e-commerce sectorremains underserved despite key players emerging in online retail. Unsurehow to integrate technology, one of Shaukat’s mentor suggested him tocollaborate with *ezbuy*.
*ezbuy* at that time had kickstarted from Singapore. A group of studentsarriving in the country for an academic degree ventured into building aplatform to source products from Alibaba and Taobao to serve theSingaporean market. *ezbuy* has already grown into a popular online retailplatform, when Shaukat decided to fly to Singapore and meet Xue BinVincent, Co-Founder & CEO *ezbuy*.
When Shaukat arrived at Vincent’s doorstep in April 2017, he was not veryconfident how the *ezbuy* CEO would react to his proposition. He was goingthrough all the growth numbers for Pakistan to sound more convincing. Allthat was not required, because when Vincent opened the door, Shaukat justhad to ask one question, “*Do you know the relationship between Pakistanand China?”, *Vincent responded, *“Yes, we are brothers!”*
They launched research center and a joint venture was signed amongstShaukat, Vincent and Naeem, COO & Co-Founder *ezbuy* Pakistan. Naeembelieves that Pakistani online retailers have yet to gain this uniqueexperience. Currently, the local team comprises of 15 members across allverticals that are assisted by a 300-member team based out of Shanghai.
Drawing parallels to China, Vincent shares that China has been the fastestgrowing e-commerce country in the entire world. Between 2007 – 2013,China’s e-commerce sector has grown by leaps and bounds. Beyond 2013, SouthAsian countries have adopted a similar growth pattern. Vincent shares,
*“We see in two years time, the mobile penetration is growing very fast inPakistan, faster than China. Majority of people in Pakistan are underbanked. We believe that our job is to drive the society towards inclusivemobile transactions as fast as possible. Certain unique mechanisms arerequired to allow customers to pay online and ezbuy is exactly is currentlyworking on that.”*