Ezbuy: Pakistan China e-commerce joint venture arrives in Pakistan
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ISLAMABAD - Pak-China e-commerce venture, ezbuy has arrived in Pakistan. The new entrant in the local e-commerce sector will *buy the world *for Pakistanis.
Pakistan is the fifth expansion market for *ezbuy*, after the platform established its operations across diverse markets in China, Singapore, Malaysia, Indonesia, and Thailand. With over three times more products offerings than the existing online market in Pakistan, *ezbuy* is ambitious to transform the e-retail landscape in Pakistan, Tech Juice has reported.
Kamran Shaukat, cofounder and CEO *ezbuy* Pakistan, holds over two decades of experience in retail industry. He kickstarted Mc Donald’s in Pakistan and have worked with major companies such as Walmart in the US and Shell in Singapore. Facilitating the global outsourcing of Walmart in China, Shaukat fostered a vast network of e-commerce stakeholders across Walmart and later Alibaba that later directed him towards establishing *ezbuy* in Pakistan.
Shaukat has been closely observing the Pakistan online retail market. Looking at the numbers and growth indicators, he knew the e-commerce sector remains underserved despite key players emerging in online retail. Unsure how to integrate technology, one of Shaukat’s mentor suggested him to collaborate with *ezbuy*.
*ezbuy* at that time had kickstarted from Singapore. A group of students arriving in the country for an academic degree ventured into building a platform to source products from Alibaba and Taobao to serve the Singaporean market. *ezbuy* has already grown into a popular online retail platform, when Shaukat decided to fly to Singapore and meet Xue Bin Vincent, Co-Founder & CEO *ezbuy*.
When Shaukat arrived at Vincent’s doorstep in April 2017, he was not very confident how the *ezbuy* CEO would react to his proposition. He was going through all the growth numbers for Pakistan to sound more convincing. All that was not required, because when Vincent opened the door, Shaukat just had to ask one question, “*Do you know the relationship between Pakistan and China?”, *Vincent responded, *“Yes, we are brothers!”*
They launched research center and a joint venture was signed amongst Shaukat, Vincent and Naeem, COO & Co-Founder *ezbuy* Pakistan. Naeem believes that Pakistani online retailers have yet to gain this unique experience. Currently, the local team comprises of 15 members across all verticals that are assisted by a 300-member team based out of Shanghai.
Drawing parallels to China, Vincent shares that China has been the fastest growing e-commerce country in the entire world. Between 2007 – 2013, China’s e-commerce sector has grown by leaps and bounds. Beyond 2013, South Asian countries have adopted a similar growth pattern. Vincent shares,
*“We see in two years time, the mobile penetration is growing very fast in Pakistan, faster than China. Majority of people in Pakistan are under banked. We believe that our job is to drive the society towards inclusive mobile transactions as fast as possible. Certain unique mechanisms are required to allow customers to pay online and ezbuy is exactly is currently working on that.”*
