"Look Africa Campaign": Federal government launches an unprecedented initiative in Africa


ISLAMABAD: The Trade Development Authority has initiated ‘Look Africa Campaign ‘for increasing trade and investment ties with the African region.

“Look Africa Campaign” would play a pivotal role for bridging the trade gap between Pakistan and African region and provide platform for enhancing the contact between the business communities of both sides, senior official of TDAP told APP here on Tuesday.

He said that Pakistan can promote trade with African countries in different sectors including textiles items, surgical and sports goods and agro- products for increasing exports.

Replying to a question, he said that we were working on global value chain for promoting demanded product in the international market to enhance the trade volume of the country.

He added that Pakistan ranks 107 out of 140 economies in Global Competitiveness index, which need to be improved for economic stability and growth.

He said that for expansion of the trade infrastructure in the country, we were setting up expos centers at Islamabad, Quetta, Peshawar and other cities of the country.

He said that TDAP was planning to invite trade delegation and quarantine officers for rice from Mexico, meat regulation from China, Russia, and Mauritius and Indonesia and fisheries inspector from USA for sharing the mutual expertise.