LONDON : Britain launched “Pigeon Air Patrol” service to monitor air pollution over London in collaboration with Plume Labs , Digitas LBi and Twitter .
The pigeons will be equipped with a small electronic device which will record the location and air quality.
Plume Labs CEO said “Air pollution is one of the significant environmental health issues , killing nearly 10,000 people every year in London alone.”
He claimed that this move will help to understand the matter and precautionary measures would be taken immediately.
Stuart Aitken of Digitas LBi claimed that it would the first ever flock of Pigeons who will be monitoring pollution .
He said “We are exploring ways in which this technology could be rolled out in Scottish cities like Edinburgh.”