The objective of the expo is to highlight key industry issues, challenges, and opportunities and to educate masses about the growth prospects and importance of Sports Industry in Pakistan, said a press release issued here.
The event also aims at encouraging the youth and parents towards sports activities.
According to the organizers Syed Waqar Ali and Ahmer Hassan the expo is to support and encourage youth with the slogan Revolutionizing the youth.
Pakistan International Sports Expo (Pise) also includes various activities such as seminars, international conference, Exclusive Body show, Sports Apparel show, workshop by tobacco control cell, Musical Night and Cultural show.
This event not only tends to promote sports and sports goods at domestic level but it also aims at safeguarding the long term future of sports industry in Pakistan.
This expo is being organized by the MIDEES (youth led initiative) which belongs to young university graduates in the discipline of Social Sciences.