Pakistan Cricket Board to earn $200 million from deal with PTV sports
Pakistan Cricket Board (PCB) today signed a three-year satellite broadcast deal with PTV Sports and a further agreement to secure cable distribution with I-Media Communication Services.
The agreements were signed in the presence of the Prime Minister, Imran Khan, who is also the Patron of the Pakistan Cricket Board.
The broadcasting arrangement is structured to provide for increasing revenues over the term of the cycle and PCB expects to earn in excess of $200 million over the three-year term.
Ehsan Mani speaking at the occasion thanked the Patron for his unwavering support to PCB and the efforts of the Minister for Information Shibli Faraz and SAPM on Information Lt. General (Retd) Asim Bajwa for their support in getting the broadcasting arrangement finalized. Mani thanked the Chairman and Board of PTV and the MD PTV as well as the President l-Media Communication and Cable Association of Pakistan for their support and efforts in concluding the agreements.