London Transport Authority apologises from Pakistan over offensive campaign

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London Transport Authority apologises from Pakistan over offensive campaign

LONDON: Transport for London (TfL) has issued an apology to Pakistan over an offensive advertising campaign across its network which targeted Pakistan’s sovereignty.

The TfL said an internal inquiry had concluded that Pakistan’s legal position on the issue of the adverts placed on London's transport network was right and clear and Advertising Policy breaches had been found on its part.

The TfL confirmed that it had received the first letter from the Pakistan High Commission on November 2, when the anti-Pakistan campaign was run on London's black taxi service, and then on November 7, when the campaign on red buses was started.

Pakistan’s Deputy High Commissioner Zahid Hafeez Chaudhry wrote to TfL, focusing on legal points and how rules of Advertising Standards Agency (ASA) and TfL’s guidelines were clearly breached, therefore giving Pakistan enough grounds for a possible legal action.