PSL4: PCB reportedly signs huge sponsorship contract
ISLAMABAD - Pakistan Cricket Board (PCB) and the Habib Bank Limited (HBL) have reportedly signed a renewed contract of sponsorship for the fourth season of Pakistan Super League (PSL).
As per media reports, the new deal is worth three times more than the original agreement signed ahead of the inaugural edition of the glittering tournament.
The board went smart to get an estimated quote from a renowned firm to get an idea of PSL’s brand value before signing the contract.
This move yielded positive results for PCB as the cricket board is likely to receive around $14.3 million as part of the new sponsorship deal; in 2016 this amount was $5.2 million, suggested the report.