US businessmen show keen interest in Pakistan’s furniture


ISLAMABAD:A high level United States furniture producers’ delegation currently on a visit to Pakistan to explore local furniture market has shown keen interest in Pak handmade traditional furniture.

They underlined the need of further enhancing collaboration with the Pakistan Furniture Council (PFC) to promote furniture business between the two countries, a press release said.

Briefing the delegation about the potential of Pak-handmade furniture, PFC Chief Executive Mian Kashif Ashfaq said there is significant potential for the promotion of Pak-US furniture trade and further strengthening of investment relationship to continue grow and durable working on the positive lines.

He said there are plenty of opportunities to increase furniture export volume to the US due to its an upward trend, as the demand for furniture and wooden products are on the rise in the US and European markets along with the domestic consumers.

“Only US furniture demand at the manufacturers' level is forecast to reach $59.0 billion in 2021,” adding he said opportunity is huge, but the sector needs a large number of skilled workers to meet the rising demand.
“We are making special efforts to increase furniture export catering to the rising global demand.

Further he said another one driver in the US market is improving residential construction market. The real estate industry in the US is expected to drive the home furniture market in the next few years.
This will be due to the increasing number of people engaging in household formation. There has been a significant rise in the number of women joining the workforce and living independently. As a result, there is a rising need for service apartments and single storey houses.

He said American buyers prefer to buy value-priced and high quality finished goods for dining and bedroom, leather and fabric upholstery, occasional and youth furniture.

He further said due to social media, great design has become more accessible through pop culture and customers come in knowing what they want because they have seen it on TV, in magazines or even in their travels.
He said the PFC will work closely with trend experts to create new items to ensure we cover these lifestyles, and our goal for new intros is to offer the perfect item reflecting consumers’ demands.APP/AFP