Suzuki Ciaz: Pak Suzuki Motors unveils new model

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Suzuki Ciaz: Pak Suzuki Motors unveils new model

LAHORE: Pak Suzuki Motor Company continued unveiling imported vehicles in the country with the launch of another variant in Pakistan.

On Wednesday, the company unveiled Suzuki Ciaz, a 1.4-litre sedan, barely weeks after it imported several units of Vitara to sell in the domestic market.

“We have seen a huge demand from the Suzuki customer base and dealers for a sedan car,” PSMC General Manager Azam Mirza said.

“We believe there was a need to introduce a car in this engine category after the discontinuation of Suzuki Liana back in 2014.”

The launch comes amid news that Suzuki is willing to invest over $450 million in the country, provided the government allows it benefits being extended to new entrants through the auto policy announced in March last year.

While the investment plan remains hinged on incentives, the company, which entered the Pakistan market in the 1980s, continued to introduce imported models to test market response.