Sami ul Hasan appointed as new Director media and Communications in PCB
LAHORE – Pakistan Cricket Board (PCB) has appointed Sami-ul-Hasan as its director Media and Communications, following a thorough recruitment process, in line with its service rules.
He will take up his position early next year after completing his notice period with the International Cricket Council, where he is working as the head of Media and Communications, said a spokesman for the PCB, here on Saturday.
Sami, 51, brings with him more than 30 years of experience, including 16 years as print and electronic media journalist, and 14 years as communications and media operations expert with the elite cricket organisations.
He started his professional career in 1988 with Dawn newspaper as a sports reporter, before joining the PCB as its General Manager, Media in 2002. He headed sports desks of two private TV news channels between 2004 and 2006 and then teamed up with the International Cricket Council in Dubai in Sept 2006.
“During his time with the ICC, Sami was also involved in the planning and delivery of the media operations at three men’s World Cups, three women’s World Cups, six World Twenty20s, four Champions Trophy events, besides a number of other age-group and development tournaments,” he said.
Meanwhile, PCB Chairman Ehsan Mani said: “Sami is a well recognized and respected figure in the world of cricket media.