UberGO fares reduced in Lahore and Karachi

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LAHORE – Ride-hailing service Uber on Thursday reduced rates on UberGO in Lahore and Karachi by up to 20%. Through the latest offer not only riders will pay less for their trips but driver-partners will earn more through increased demand.

Over the years, Uber has learned that the single most effective way to help driver-partners get more trips is to reduce prices for riders.

Higher demand means driver-partners will spend more of every hour moving people, less time waiting around and therefore get more money. This is exactly what happened when Uber reduced fares in cities such as Nairobi, Kenya and Bucharest, Romania. The increase in rider demand meant payments to driver-partners using Uber went up.

Hundreds of thousands of riders across Pakistan already use Uber to get from A to B while Tens of thousands of drivers now use the Uber app across Pakistan.