ISLAMABAD According to confirmed media reports, Kia has finally decided toaccept pre-bookings for its much-awaited Picanto hatchback.
The company has decided to join the Pakistan auto-industry after a decadeand this time with a long-term investment plan.
Picanto will be Kia’s third car launch in Pakistan. Previously, the companyhas already introduced Grand Carnival and Sportage. However, both thevehicles were geared to attract the high-end customer base.
Kia Picanto will compete against the likes of Suzuki Cultus, Suzuki Wagon Rand Faw V2 as it is also a 1000cc car.
There is no denying that Pakistan’s small-car industry is dominated bySuzuki; previously with Mehran and now with Wagon R and Cultus 2019. Suzukirecently also launched Alto’s 2019 model in order to remain ahead of thecurve.
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However, the one problem that has remained persistent with Suzuki is thatthe company provides less quality for a much higher price mainly due to thelack of competition in the market.
Kia will aim to change that with the launch of Picanto. Additionally, othermanufacturers have also identified this issue and are working towardsbringing more sustainable options for the people of Pakistan – such as PrincePearllink.
