ISLAMABAD – Have you ever wondered why smart TVs are getting so cheap? Youcan get a top of the line smart TV for as little as $700.
That is not at all expensive for an always-connected experience. But why isit so cheap? As The Washington Post’s Geoffrey Fowler says, “It’s the data,stupid.”
Your smart TVs have been vacuuming your data straight out of your livingrooms for the sake of target-marketing. The controversy has been makingrounds on the internet for a while now, however, the most recent scandal isregarding Samba TV, an app included in smart TVs made by Sony, TCL,Philips, and other major manufacturers. The application uses AutomaticContent Recognition (ACR) and says that it delivers “essential TV insights.”
In a recent report, the *NY Times *says that the application collects dataon 13.5 million TV viewers under the claims of “making personalized showrecommendation”.
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The company has allegedly signed deals with a dozen TV makers includingSony, Sharp, Magnavox, Toshiba, and Philips.
