ISLAMABAD – Former chairman of Punjab Information Technology Board (PITB),Dr. Umar Saif’s company has become the first Pakistani startup to receivedirect investment from the Bill & Malinda Gates Foundation.
SurveyAuto link, an Artificial Intelligence-based datacollection application, is expected to take the market research industry bystorm with its advanced research and survey techniques. Market expertsbelieve that the startup will prove to be ‘Uber’ of the data collectionfield.——————————
What Uber has done to taxi services, they are aiming to do the same totraditional market research companies like Neilsen and Gallup.
Speaking about the development, Dr. Umar Saif thanked Bill Gates for hisinterest in the startup and said that the company will reduce the cost andchances of human error during the data collection process.[image: Image result for Umar Saif with Bill Gates]Former PITB chairmanwith Bill Gates
SurveyAuto uses a crowdsourcing model and relies on machine learning todecide who reports data, where it is collected, and when and how often itis reported. This reduces cost and minimizes human errors.
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He maintained that the platform uses machine learning on satellite imagery,open street maps, and google places to accurately identify survey targetsand monitors enumerators in real-time using smartphone applications. Itautomatically analyses the quality of the collected data by using speechand image analysis.
The funding from the Bill & Malinda Gates Foundation is the latest in aseries of large-scale engagements of the company. So far, SurveyAutolink has been engaged with leading globalorganizations, including the World Bank, Innovations in Poverty Action(IPA), ITA, and UNESCO.
