WASHINGTON – Facebook on Tuesday launched a new tool to provide its usersmore control on their personal browsing data which the tech giant isallowed to access.
The “Off-Facebook Activity” tool – which was first rolled out on August 20,2019, in Ireland, South Korea and Spain – lets users disconnect theiridentities from their browsing history so Facebook cannot see whichwebsites specific users have visited and what they do on those sites in aneffort to improve the social media platform’s transparency.
Facebook will introduce the tool to approximately two billion of its usersacross the globe “a prompt encouraging them to review their privacysettings” in their newsfeeds, which will then direct users to their privacysettings so they can make personal alterations.
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These settings include an option to use the Off-Facebook Activity tool,Facebook said in a Tuesday blog post.
Facebook receives user activity data from other websites to personaliseadvertisements.
“Imagine a clothing website wants to show an advertisement to people whoare interested in a new style of shoes,” Facebook’s chief privacy officerfor policy, Erin Egan, and Facebook’s director of product management, DavidBaser, explained in a blog post. “They can send information to Facebooksaying someone on a particular device looked at those shoes.
If that device information matches someone’s Facebook account, we can showads about those shoes to that person.”
