Twitter Inc launched a new feature on its mobile app on Thursday that wouldallow users to share tweets directly to Snap Inc’s photo messaging appSnapchat, in a bid for cross-media engagement to get more users.

Users on the iOS platform can now post tweets on stories, or send them asindividual messages on Snapchat by tapping on the share icon, Twitter said.It plans to roll out the feature soon for Android users.

Twitter added it would start testing a similar feature for stories onFacebook Inc’s Instagram for a small group of iOS users.