NEW YORK: Twitter is rethinking how the labels it applies to misinformationlook and work, its head of site integrity told Reuters in an interview, asthe social media company tries to make these interventions more obvious andcut its reaction times.
Twitter’s Yoel Roth said the company is exploring changes to the small bluenotices that it attaches to certain false or misleading tweets, to makethese signals more ‘overt’ and be more ‘direct’ in giving usersinformation.
But he did not say whether any new versions would be ready before the U.S.election in the next four weeks, a period that experts say could be rifewith false and misleading online content.
Read Top Stories
Roth said the new efforts at Twitter include testing a more visiblereddish-magenta color, and working out whether to flag users whoconsistently post false information.
