New York, Sept 21 (AFP/APP):Facebook is launching a new initiative thisweek to encourage Americans to vote in the upcoming presidential election,the latest effort by the social network to prove it is a responsible playeron the internet.
The tech titan will kick off Monday a massive campaign encouraging peopleto visit its virtual voting information centers where they can look up howto register to vote, how to vote by mail or how to volunteer to work atpolling stations on Election Day.
The marketing campaign will be broadcast on major US television and radiochannels, as well as online news outlets. Since Saturday, Facebook hasshared similar information on its app, as well as the apps for Instagramand Messenger, both of which it owns. The Silicon Valley giant is alsoplanning to stream an hour-long program Tuesday called “Vote-A-Thon 2020.”
The special will feature celebrities and public figures and will urgepeople to register and vote. Facebook estimated that it has already helped2.5 million people register to vote. “We have more work to do to reach ourgoal of helping more than 4 million people register this year, but we’repleased with the progress we’re making to help people use their voices tovote,” Facebook said in a statement.
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A total of about 39 million people have already visited the virtual votinginformation centers on Facebook and Instagram.
