The Pakistan Cricket Board today announced it has terminated the contractof the Pakistan Super League (PSL) 2020 international media rights partnerfollowing a series of breaches, including matters relating to payments.
Techfront International FZE had secured PSL’s international media rightsfrom 2019-2021, but due to a series of contractual violations, the PCB hasterminated the agreement.——————————
Shoaib Naveed, PSL – Project Executive, said:
The PCB works professionally and with integrity and transparency. In thisinstance, the partner, despite repeated reminders and discussions, failedto honor its commitment and obligations, leaving the PCB with no otheroption but to terminate the agreement.
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“The termination of the agreement at this stage was also necessary so thePCB had sufficient time to start exploiting other avenues and partners forthe future Pakistan Super League events. Since its inception in 2016, thePSL has become one of the most attractive and competitive leagues aroundthe world”.
“The PCB is already in discussions with various sub-licensees and relevantbroadcasters in the international territories. The process is alreadyunderway to ensure a robust media rights strategy for the Pakistan SuperLeague 2021 and onwards”, he added.
