Special Assistant to Prime Minister on Overseas and Tourism Zulfi BukharilinkonSunday announced to launch ‘Brand Pakistan’ programme.

Talking to the Nepali climbers who had set a recordlinkbyscaling Pakistan’s K2, the world’s second-highest mountain in the winterseason, Zulfi Bukhari said that the government will provide every possiblefacility to the mountaineers.

He maintained that they were taking measures to further improve themountaineering and tourism industry in the country. Bukhari Said that theywill portray a soft image of Pakistan to the world through tourism.

He further said that the comprehensive roadmap pertaining to promote thetourism sector will be presented before the National Coordination Committeemeeting next month.

Earlier on December 11, Prime Minister Imran Khan had said that thepromotion of the tourism sector lists as the top priority of the government.