LAHORE – Changan Pakistan has announced the pricing for the mostanticipated car Alsvin on Monday.
Master Changan debuted the Changan Alsvin on 11th December via digitalvideo at a large scale press conference at Marriott Karachi, followed bythe start-of-production at their plant in Karachi on 14th of December.Exactly one month from the debut, Master Changan is starting bookings andannouncing the retail price today on the 11st of January 2021.
Introducing the vision behind Changan Alsvin, Danial Malik, CEO MasterChangan said “Our next car is the essence of the same win-win philosophywhere the customer doesn’t have to compromise on their dreams. A car thatcan bring unparalleled value to our customers, our dealers, auto-partsmanufacturers and the nation overall.”
“This is a car that will transform the landscape of the Pakistaniautomotive industry by bringing features and technology to the customers inthe segment that they could previously only have dreamt of,” he added.
Unveiling the retail price of the Changan Alsvin; a “smart sedan”, Danialsaid “it is not a cheap car, but the value that is being offered is muchhigher than its price. The Alsvin brings the Pakistani consumerinternational level built quality and safety standards, from our state ofthe art plant which has been designed to become the RHD export hub forChangan vehicles from Pakistan to the world”.
The 1.37L 5-speed Manual Transmission is priced at Rs 2,199,000, 1.5L5-speed Dual-clutch Automatic Transmission at Rs 2,399,000 and thetop-of-the-line 1.5L LUMIERE at Rs 2,549,000. All prices are ex-dealerwhich means customers in Peshawar and Karachi both can buy at the sameprice, without paying any extra freight cost.
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Commenting on the pricing strategy, Shabbir Uddin, Director Sales andMarketing said “The starting price is even less than many hatchbacksavailable in Pakistan whether locally assembled or imported from Japan.Whereas the price of 1.5L DCT LUMIERE is around the same as thestripped-down models of other subcompact sedans assembled locally”.
“The additional features offered in 1.5L DCT Lumiere edition compared tothe highest price of comparable alternate cars in this segment are Sunroof,Cruise Control, TPMS, Start-Stop Technology and Heated side mirrors. Suchfeatures worth at least Rs 200,000 above the comparable alternate modelwhich is priced at around 3,000,000. In that sense the Alsvin offers thevalue of a 3.2m at a price of Rs 2,549,000.” he added.
Cars in Pakistan are heavily taxed. The retail prices are loaded with 17%Sales Tax and a 5% FED on the retail level in addition to custom duties. Sothe retail price of the Alsvin 1.5L DCT Lumiere edition of 2,549,000 isactually only Rs 2,075,000 without Sales Tax and FED. The government shouldconsider the reduction of taxes to make automobiles more affordable for themasses and increase total volumes which would in turn result in higherrevenue generation for the government.
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