It is a common notion that the main appeal of the Chinese automakers in thePakistani auto market is their cheaper alternatives that also happen to beof better quality than what is currently being offered locally.
This begs the question as to what the fate and the appeal of these newbrands in Pakistan would be if they also resort to price hikes like theother brands. An example of this is Changan’s recent announcement of a bumpof Rs. 101,000 in the price of their brand new offering, the Alsvin sedan.
The price hike was announced yesterday and entails the company’s revisionof the MSRPs of the Comfort A/T and the Lumiere A/T variants of the Alsvin.——————————
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The new prices of the Alsvin variants are as follows:*Variants* *Old Price (PKR)* *Revised Price (PKR)* *Increase (PKR)*Comfort M/T 2,199,000 2,199,000 0Comfort A/T 2,399,000 2,449,000 50,000Lumiere A/T 2,549,000 2,650,000 101,000——————————
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Fortunately, for those who prefer a manual gearbox and can live without afew added convenience features, the price of the Comfort M/T has been keptthe same.
Earlier this year, the Alsvin had received a brilliant response from thepublic as the company reported that it had received around 28,000 walk-incustomers who were interested in the new car, 17,000 pre-bookings, and thatall the available units of the vehicle had been sold out within a week ofthe announcement of the price.
Despite the increase in its price, the Alsvin is still a cheaperalternative to the Yaris and the City, especially in the top trim-level,and still has better value for money as compared to the City which is overa decade old.
