Facebook the biggest social media platform may be planning to change thecompany’s name soon in order to reflect its focus on building themetaverse. The news comes from a source with direct knowledge of thematter, as per *The Verge. *
According to this source, Facebook CEO *Mark Zuckerberg *plans to talkabout this upcoming name change at the annual Connect conference on October28th. In fact, it could be unveiled a bit sooner and is meant to signal thetech giant’s ambition to be known as more than a social media platform.
This rebranding will likely place Facebook and its family of social appsunder a parent company overseeing groups like Instagram, WhatsApp, Oculus,and others. This is similar to how Googlelink created a parent companyAlphabet with the search engine and other services like YouTube as separateentities under it. A Facebook spokesperson denied commenting on this rumor.
The company’s new name is reportedly a closely guarded secret and even thesenior leadership is not fully aware of it. However, there is a chance thatthe new name will have something to do with “Horizon”.
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The news comes at a time where Facebook is being heavily targeted byregulators in the United States trying to take the company apart. Recently,a Facebook whistleblower has also exposed the company to prioritizingprofit over its users, a claim that was backed by leaked internal documents.
This rebranding could help the company separate some of its future projectsthat it’s working on, and give the Facebook team a breather in times ofintense scrutiny.
