SAN FRANCISCO – At the Game Developers Conference (GDC) hosted in SanFrancisco, California, US Consul General in Lahore William K. Makaneoleformally inaugurated the first-ever ‘Pakistan Pavilion,’ a trade booth atwhich more than 35 Pakistani game developers are showcasing their productsto US and international vendors and investors.
The Pavilion, jointly established by a USAID Investment Promotion Activity(IPA) and the Pakistan Software Houses Association (P@SHA), along withcorresponding networking meetings will develop partnerships that growPakistan’s gaming sector, increase US investment in Pakistan, and furthercement the California-Punjab Sister Province/State initiative signed inJanuary.
Consul General Makaneole also formally launched the Green Gaming ChallengeAwards, which will support game developing firms registered in Pakistanwith up to $100,000 to develop games that create awareness about climatechange and highlight ways to mitigate climate-related challenges.
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The IT gaming sector of Pakistan is growing quickly, and this investment,through a USAID IPA, will increase IT exports from Pakistan and cultivateinvestment opportunities for international investors in Pakistani mobilegaming firms.
