This year, cricket fever in Pakistan is set to soar to unprecedentedheights with an exciting announcement from Daraz, Tamasha, and myco. In agroundbreaking move, these leading digital platforms have joined forces toprovide cricket enthusiasts across Pakistan with free access to the highlyanticipated ICC World Cup 2023.
Scheduled to kick off on October 5 and conclude on November 19, thetournament promises to be an exhilarating cricketing spectacle. Thanks tothis collaboration, fans all over Pakistan can now enjoy every moment ofthe World Cup through live and exclusive streaming, all without any cost.
Digital streaming has become the primary medium for cricket viewership inPakistan, particularly for ODIs, as it caters to users who find itchallenging to remain glued to their TV screens for extended periods,especially during work hours and long commutes. Mobile screens now accountfor 60% of the time people spend watching matches, prompting advertisers toshift their ad spending toward digital streaming. Daraz has beenbroadcasting the World Cup since 2021.
In 2022, Daraz partnered with Tamasha, and now in 2023, viewers haveexciting options to watch the World Cup on Daraz, Tamasha, and a new playerin Pakistan, myco, a MENA-based watch-and-earn platform. “There’s asignificant shift from large screens to smaller, more convenient ones. Weaim to democratize cricket viewership in Pakistan, ensuring that anyone,anywhere can watch cricket.
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Cricket unites our nation, and this is our effort to bring Pakistaniscloser, in addition to our 27 million monthly active users, enabling themto watch and shop conveniently,” says Mohammad Ammar Hassan, ChiefMarketing Officer of Daraz Pakistan.
For Tamasha, cricket has always been a natural fit, whether for majorcricket tournaments like the Asia Cup 2023, HBL PSL 2023, Pakistanbilateral series, or local leagues. With the ICC World Cup 2023, Tamasha isready to deliver cricket action on mobile screens, whether you’re at home,the office, or on the go.
