*GANGNEUNG, South Korea: *They marveled at her barely-there makeup and herlack of bling. They commented on her plain black outfits and simple purse.They noted the flower-shaped clip that kept her hair back in a no-nonsensestyle.

Here she was, a political princess, but the North Korean “first sister” hadnone of the hallmarks of power and wealth that Koreans south of the dividehave come to expect. In looks-obsessed South Korea, many 20-something womenlist plastic surgery and brand-name bags as life goals.

Most of all, Kim Yo Jong was an enigma. Just like them, but nothing likethem. A woman with a sphinx-like smile who gave nothing away during herthree-day Olympic-related visit to South Korea as her brother Kim Jong Un’sspecial envoy.

“I thought Kim Yo Jong was going to be so serious, but she smiled all thetime, so she made a good first impression,” said Kwon Hee-sun, a29-year-old South Korean woman attending the women’s ice hockey match atthe Winter Olympics on Saturday night. The Korean teams had been combined -three North Koreans were playing on the merged team.

“I’m curious about her. I wonder if she’s married. I think it’ll be verymeaningful if she comes to the game,” Kwon said. She soon got her wish: KimYo Jong showed up to cheer on the united Korean team.

Kim is “the Ivanka Trump of North Korea” because of her family connectionsand her ability to be a compelling saleswoman, said Sue Mi Terry, a formerKorean analyst at the CIA who is now with the Center for Strategic andInternational Studies in Washington.

South Korean television drew that exact parallel, noting that Kim Jong Unhad sent his sister to the opening ceremony of the Olympic Games, whilePresident Donald Trump was sending his daughter to the closing.

Very little is known about the current generation that runs North Korea:leader Kim Jong Un and his glamorous wife, Ri Sol Ju; his reclusive olderbrother, Kim Jong Chol; and his younger sister, Kim Yo Jong.

We know that the Kims, the children of second-generation North Koreanleader Kim Jong Il and his Japanese-born ethnic Korean wife, Ko Yong Hui,all spent several years at school in Switzerland. We know Kim Jong Chollikes Eric Clapton because he’s been spotted at concerts around the world,most recently in London. We know that Ri used to sing in a propaganda band.But that’s about it.

We don’t even know Kim Yo Jong’s age. The South Korean intelligence servicesays she was born in 1987; the U.S. government thinks it was 1989.

So when she arrived in South Korea on Friday afternoon, becoming the firstmember of North Korea’s ruling Kim family to come to the South since theKorean War broke out in 1950, South Koreans were enthralled.

If the outside world is puzzled by this regime that threatens nuclear warand deprives its people of food and information, just imagine how strangeNorth Korea seems to those in the South. They speak the same language,share the same myths, love the same food. Yet the leaders are so foreign.

The wall-to-wall coverage began even before Kim stepped off her brother’sprivate jet at Incheon airport, west of Seoul, on Friday afternoon.Television cameras broadcast footage of the runway, waiting for her toarrive. They noted that the plane had been given the flight number 615 – areference to June 15, the final day of the first inter-Korean summit in2000. It was auspicious.

In the VIP room upon arrival at Incheon, television cameras show a smilingKim gesturing to Kim Yong Nam, the 90-year-old who is technically NorthKorea’s head of state and was technically leading the delegation.

Both Koreas are bound by Confucian hierarchical rules that prize age andmaleness, and stipulate who should sit where according to seniority. Thoserules mean, without question, that a 90-year-old male head of state, shouldsit in the best seat.

But South Korean papers marveled at Kim Yo Jong’s “humbleness.”

“Kim Yo Jong is the closest figure to Kim Jong Un, since she also sharesthe blood of Kim Il Sung,” the Dong-a Ilbo newspaper reported, referring tothe North Korean regime’s claim to legitimacy through divine bloodline.”Some analysts find it impossible to believe that Kim Yo Jong would yield aseat to Kim Yong Nam,” the paper said.

Then, from the moment she stepped out of the airport, there was a mediascrum around her – well, around the four North Korean bodyguards whosurrounded her as she walked through train stations and Olympic venues.

When she arrived at the Blue House for a meeting with South Koreanpresident Moon Jae-in on Saturday morning, the cameras zoomed in on herhigh cheekbones and her fine ears. No detail was too trivial to be noticed,commented on.

“Analysts say that she looks very much like Ko Yong Hui, her mother, whenshe was younger,” the Dong-a noted.

Look at her posture, the commentators said. She sat so upright – maybeshe’d been a dancer like her mother – and was so well-mannered.

Look at her unusual handwriting, they said after Kim Yo Jong wrote amessage in the guest book at South Korea’s presidential Blue House, which -of course – then appeared everywhere. The cross strokes were all angled,making her handwriting look like a kind of calligraphy.

“I hope Pyongyang and Seoul will become closer in the hearts of Koreans andwill bring unification and prosperity in the near future,” she had written.

Somehow, Kim managed to pass the whole visit without uttering a word inpublic. Moving through the crowds, she kept her Mona Lisa face on and hermouth closed. When local journalists asked her how she felt to be in SouthKorea, she didn’t respond. She just smiled. Footage from the meetings shehad with Moon again showed her smiling and relaxed, but the cameras didn’tcatch a single word.

“I thought she was really pretty,” said Moon Jin-young, a 19-year-oldstudent. But she wasn’t sure how humble the visitor was. “She didn’t looknice because she kept her chin up all the time, so it looked as if she wasalways looking down on others.”

Certainly, Kim Yo Jong, who is under American sanctions for human rightsabuses related to her role in censoring information, was treated likeroyalty during her visit.

The government provided a Hyundai Genesis, a luxury car that media notedcould be made bulletproof, to ferry her around. She stayed in the five-starSheraton Grande Walkerhill hotel on the outskirts of Seoul, which marketsitself as “the ultimate place to relax and unwind.”

For lunch with Moon, the North Korean delegation was served grilledflatfish, soup with dried fish balls, buckwheat crepe with persimmon sauceand two types of kimchi. There was dried persimmon and walnut cake fordessert.

Then for dinner, her South Korean hosts took her to a fancy restaurant inGangneung, on the east coast, before the hockey game.

Vice President Mike Pence, who was also in South Korea for the opening ofthe Winter Olympics but studiously avoided Kim, had worried in advance thatNorth Korea would “hijack” the Olympic Games with its “propaganda.”

Pence and his staff were alarmed by news last month that South Koreans weredazzled by the arrival of Hyon Song Wol, a singer in North Korea’sall-female Moranbong Band and a rising political star in Kim’s regime.

His worries were well founded.

Those who saw Kim at the hockey game were puzzled by mismatch between thegruesome stories they’d heard and the slight young woman before them.

“Kim Yo Jong kept smiling, and she seemed nice,” said Lee Ryoon-ryong, a25-year-old man at Saturday’s match. “I was surprised because she lookeddifferent from the image I had about North Koreans.”

He figured, however, she must have a strong personality behind that smilingface.

Indeed, Terry warned against being sucked in by Kim’s good cop routine.”Kim Yo Jong is totalitarianism with a human face,” she said. “She isacting as a goodwill ambassador for a country that has earned no goodwill.”- The Washington Post