NEW DELHI – Indian tennis star Sania Mirza has landed into trouble over thecontroversial advertisement and she has been noticed for that.
A green body has urged tennis star Sania Mirza to disassociate herself froma “misleading” advertorial by an organisation representing the poultryindustry.
The Centre for Science and Environment (CSE) has written a letter to Mirzaregarding her association with an advertorial issued by the All IndiaPoultry Development and Services Private Limited (AIPDSPL) on February 27.
The letter apprises Mirza about the malpractice of misuse of antibiotics inthe poultry sector and how it could be contributing to the growing crisisof antibiotic resistance in the country.
It also informed her about the “libellous” nature of the advertorial andhow the CSE’s results were misrepresented to support the misleading claimthat the antibiotics were not indiscriminately used in poultry farms.
“You are an icon for the youth of India. Millions of young women and menaspire to emulate your success. They are influenced by your actions andmessages. Having said this, we are deeply disappointed that you haveassociated yourself with a blatantly false and misleading advertorial,” theletter sent to her by Chandra Bhushan, deputy director general, the CSEsaid.
“We have informed her that the CSE’s study of 2014, which had found thatthe banned, critical and highly prescribed antibiotics are being misused bythe poultry industry, is misrepresented and the CSE’s study of 2017, whichdrove home the point that antibiotic misuse is turning poultry farms intobreeding grounds of super-bugs has been conveniently ignored,” Bhushan said.
The letter also informed Mirza that how on one hand countries across theworld are addressing the public health crisis of antibiotic resistance, andon the other, the Indian poultry sector continues to use last-resortantibiotics like Colistin.