LONDON – British model Mariah Idrissi, who made waves after featuring in anH&M campaign wearing a hijab, revealed that she was dropped from anotherproject for wearing hijab.

While speaking on UK’s ITV News programme *Young, British & Muslim*link>,she shared that a beauty campaign she was involved in fell through at thelast minute.

“There was a very big deal that was about to go through, and one of theoutlets that needed to sign it off refused on the basis that ‘We thinkMariah wearing a hijab is going to limit the audience because she’s aMuslim,’” Idrissi explained.

“I was quite shocked… [it was] nothing to do with my personality, just thefact that I wear a hijab, they thought their audience wouldn’t buy theproduct.”

Idrissi, who says the deal was for a collaboration with a beauty brand shedoesn’t name, says she finds that odd. “Well I buy things that white girlsare wearing, it makes no difference,” she added.

Idrissi had become the first hijabi model of H&M in 2015. Since then, she’sbecome the face and voice of modest fashion.