ISLAMABAD – Pakistan Super League (PSL) is all set to grow bigger andbetter as the league approaches the sale of its next rights cycle.
PSL franchise representatives and Pakistan Cricket Board (PCB) officialsmet at the National Cricket Academy on Sunday in order to reviewindependent valuations of various commercial rights.
Representatives of Lagardere Sports, world-renowned sports consultants,presented the valuations.
“Pakistan Super League is a phenomenal success story,” said Maqbul Dudhia,Regional Vice President, Middle East, Lagardere Sports. “As a sportsproperty, PSL will be of great interest to the market. Commercial partnerslook for valuable exposure in sponsorships and, for Pakistani brands, Idon’t think there is anything as valuable as exposure garnered from PSL.”
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Frank Saez, MD SMG Insight, Lagardere’s research partners for the PSLvaluation project, shared his data-driven insight on PSL.
“This valuation exercise is the culmination of extensive interviews withall stakeholders of PSL,” said Saez. “Given Pakistan’s commercial landscapeand the fact that more matches are coming back to Pakistan, PSL will onlygrow as a brand.”
