ISLAMABAD – Google’s Head of Large Customer Marketing for South Asia,Lars Anthonisen, has described Pakistan as a fast emerging ‘digital-firstcountry’ which will prove to be a good investment place for theentrepreneurs around the world.
Anthonisen, in his blogpost published on Google, listed five reasons thatmake Pakistan the best country for digital companies to put money in.Rapidly-Growing Population
According to the Google Marketing high-up, the first reason for his claimwas that Pakistan is a rapidly growing country which will soon be the fifthlargest population in the world. Almost 40 % of the population lives inurban areas and have access to the internet.Entrepreneurs Contributing Big
Lars argues that Pakistan would be the fourth fastest-growing economy bythe end of 2030 and that the country’s entrepreneurship is gaining itsground and play a significant role in the country’s economy.Rapid Increase in Smartphone Users
Lars revealed the fact that currently, more than 59 million people inPakistan are smartphone users, and he expects the numbers to grow in nearfuture as the mobile phones’ price have gone down in the country. Due tothe lower internet data prices, the usage of mobile apps is going up. Healso revealed that a massive chunk of YouTube users comes from Pakistan.Internet Penetration
Anthonisen makes a point that despite Pakistan’s overall internetpenetration standing at 22% (44.6 million users out of 200 millionpopulation), the digital consumption in the country continues toproliferate. According to him, YouTube watch time in the country has grownto 60 per cent over the last three years.China’s Investment in CPEC
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Google’s official believes that China’s investment in a CPEC project to lay820 kilometres of fibre-optic cable will connect more and more people tothe internet.
Anthonisen advises digital companies and entrepreneurs to “leave a mark” onPakistan’s growing online market to grab the “endless opportunities that itcan offer to investors.
*Via: Googlelink*
