ISLAMABAD – Pakistan Cricket Board (PCB) and the Habib Bank Limited (HBL)have reportedly signed a renewed contract of sponsorship for the fourthseason of Pakistan Super League (PSL).
As per media reports, the new deal is worth three times more than theoriginal agreement signed ahead of the inaugural edition of the glitteringtournament.
The board went smart to get an estimated quote from a renowned firm to getan idea of PSL’s brand value before signing the contract.
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This move yielded positive results for PCB as the cricket board is likelyto receive around $14.3 million as part of the new sponsorship deal; in2016 this amount was $5.2 million, suggested the report.
