ISLAMABAD – Pakistan Super League broadcasting rights bid has made historywith 358 percent rise from previous years.

The Pakistan Cricket Board has announced the consortium of BlitzAdvertising (Pvt.) Ltd. and Techfront as its broadcast and live-streamingpartner for the star-studded HBL Pakistan Super League from 2019 to 2021for Pakistan & globally, respectively.

The new agreement is 358 percent more than the previous three years of oneof the most competitive and well-organized tournaments on the planet.

The new rights cycle renews a time-tested partnership between PakistanCricket Board, Blitz Advertising (Pvt.) Ltd. and Techfront.

Blitz Advertising is part of Pakistan’s largest full-service communicationsgroup with nationwide presence and represents *Publicis Media*, the world’spremier media management group in Pakistan.

Techfront, a UAE-based affiliate of Global Sports Commerce (GSC), is one ofthe largest sports technology and management companies providing dynamicsolutions and commercial management to leading sports stakeholders.

“I would like to congratulate and thank Blitz Advertising and Techfront forpartnering with us once again. This is a time-tested partnership and ourjoint objective, for the next three years, is to ensure that HBL PSLcontinues to grow in terms of fan engagement.” Mr Ehsan Mani, Chairman ofthe PCB, said.