LAHORE – Marketplace has become increasingly more digital as technologycontinues to evolve. The benefits of digital marketing are becoming moreprevalent every day. More and more consumers are researching and buyingproducts online. According to Forbes, 82% of consumers conduct researchonline.
More and more small businesses are implementing digital marketing tacticsto effectively reach and engage their target consumers online. Digitalmarketing tactics has proven to be the most cost-effective way to reachpotential customers. In the field of property and Real Estate, gone are thedays when people used to search for properties in the newspapers. People nolonger need to go to consultants for purchase or selling off theirproperties.
In Pakistan, Zameen.com has turned out to an all-in-one solution whichcovers all property types which users could need.
They have recently published a TV commercial featuring Fawad Khan whichhighlights services offered on the platform. People looking for plots,stores, houses or any type of property can easily search for any of themnear their location on their website or app. The TVC shown below highlightsthe basic process of searching through properties on the website. Onesimply has to select the city, then enter the location within that andselect the type of property.
Zameen also has advanced filters which allow you to select the size of theproperty, essential tags whether you are looking commercial or residentialproperties, price and the total size in square yards. The ads have photosand videos of the property to give you a clear view of your next potentialproperty purchase.
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Suppose you are buying a property in Karachi whereas you yourself are inIslamabad, you are not aware of the property’s location or facilitiesnearby, Zameen simplifies this process even further by highlighting thesefacilities available nearby that place on its website when you select anad. Distance from particularly notable locations such as hospitals orhistorical landmarks is shown in an interactive manner.
If you are looking for various financing options to aid your propertypurchase, Zameen also has a page where you can calculate the monthlymortgage of the property you are going to buy which includes the Downpayment and the interest rate associated.
