*LAHORE:* In a noticed issued on August 14, 2019, Pakistan Electronic MediaRegulatory Authority (PEMRA) has banned all TV commercials produced inIndia or commercials that contain Indian talent and characters.
According to the notice issued on Pakistan’s 73rd Independence Day, PEMRAhas reiterated its withdrawal of the permission to air all Indian channelsand content on the directions of the Supreme Court of Pakistan datedOctober 27, 2018, which as imposed and conveyed by PEMRA on October 30,2019. However, following the recent escalation of tensions between the twoneighbouring countries over the issue of Kashmir, PEMRA has ordered that insolidarity with the government of Pakistan over Kashmir issue, all Indianproduced TVCs are to be immediately removed from being aired, invokingSection 27(a) of PEMRA Ordinance 2002 as amended by PEMRA (Amendment) Act2007.
PERMA has also highlight 11 brands that currently contain Indian elementsin the TVCs, namely; Dettol Soap, Surf Excel Powder, Pantene Shampoo, Head& Shoulders Shampoo, Lifebuoy Shampoo, Fogg Body Spray, Sunsilk Shampoo,Knorr Noodles, Sufi, Fair & Lovely Face Wash, and Safeguard Soap.