LONDON: A private investment group has launched ‘Prosperous Pakistan” campaign on London’s iconic red double-decker buses to project country’s position as an important and emerging player in the world economy.
The CPIC, a privately held investment company which focuses on real estate investment opportunities within the $62 Billion China Pakistan Economic Corridor (CPEC), has placed on 100 buses the huge banner on the side carrying the words across and down from the middle “Prosperous Pakistan, #Pak2030, CPIC” for two weeks.
The buses will run across a vast London network, including the central London zones, for two weeks, potentially having seen by tens of thousands of people.
The campaign aims to remind commuters and tourists of London, both local and international, that the South Asian country is a land of boundless opportunity and potential. The beautiful campaign banner also refers to CPIC’s #Pak2030 site where extensive material has been carried on Pakistan’s new global position.
The CPIC’s board member Zeeshaan Shah said the campaign was ambitious and enthusiastic in terms of gaining focus on highlighting the good things about Pakistan and the opportunities the country offers.
He explained that #Pak2030 refers to the prediction by PricewaterhouseCoopers (PWC) that Pakistan will be the 20th largest economy in 2030 and “this ambitious campaign is our quest to share the real Pakistan with the world”.
He said the leading economic agencies of the world have said that Pakistan is the 6th largest nation in the world and an emerging market poised for major economic growth.