LONDON: A private investment group has launched ‘Prosperous Pakistan”campaign on London’s iconic red double-decker buses to project country’sposition as an important and emerging player in the world economy.

The CPIC, a privately held investment company which focuses on real estateinvestment opportunities within the $62 Billion China Pakistan EconomicCorridor (CPEC), has placed on 100 buses the huge banner on the sidecarrying the words across and down from the middle “Prosperous Pakistan,#Pak2030, CPIC” for two weeks.

The buses will run across a vast London network, including the centralLondon zones, for two weeks, potentially having seen by tens of thousandsof people.

The campaign aims to remind commuters and tourists of London, both localand international, that the South Asian country is a land of boundlessopportunity and potential. The beautiful campaign banner also refers toCPIC’s #Pak2030 site where extensive material has been carried onPakistan’s new global position.

The CPIC’s board member Zeeshaan Shah said the campaign was ambitious andenthusiastic in terms of gaining focus on highlighting the good thingsabout Pakistan and the opportunities the country offers.

He explained that #Pak2030 refers to the prediction byPricewaterhouseCoopers (PWC) that Pakistan will be the 20th largest economyin 2030 and “this ambitious campaign is our quest to share the realPakistan with the world”.

He said the leading economic agencies of the world have said that Pakistanis the 6th largest nation in the world and an emerging market poised formajor economic growth.