ISLAMABAD – British Backpackers Society (BBS) on Saturday declared Pakistanas the world’s third highest potential adventure destination for the 2020.
After counting the votes from its membership of adventure travel expertsfrom around the world, the British Backpacker Society is delighted toannounce that Pakistan has been awarded the third place in the ranking,said a statement issued by BBS.
Talking to APP, Samuel Joynson of the British Backpacker Society said thatPakistan is a travel gem and is one of the world’s most exciting traveldestinations right now.
He said that Pakistan offers much more to travelers and tourists, adding“in addition to touring the Karakoram Highway, visit the bustling marketsof Karachi, taste the delectable flavors of the Punjab in Lahore and grabtea with some of the friendliest people that you will ever meet on thestory-tellers street of Peshawar”.
He said that “your first trip to Pakistan will be a trip that you willnever forget”. “Top adventure travel experience: Wedged in thenorth-eastern corner of Pakistan lies a geographical superlative like noother”, he added.According to the BBS, back in the 1960s, 1970s and 1980s, Pakistan was ahighlight of the ‘hippy-trail’ from Europe to Asia, welcoming swathes offoreign tourists with open-arms and, with the difficult days of the early2000s behind it, Pakistan is once again ready to say ‘Aasalam Aleykum’ tothe world’s travel community.
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“With a new e-visa system and a much needed reform of the once complicatedNo-Objection-Certificate system completed, the Government of Pakistan hasput tourism at the front and centre of its policy agenda and, withperceptions of the country around the world gradually changing, there aremany reasons to believe that Pakistan will continue to enjoy surging growthin its tourism sector over the next decade”, said BBS.
To hasten this trend, the BBS would encourage the Government of Pakistan toinvest heavily in promoting the country’s tourism assets overseas, puttingspectacular images of the Passu Cones, the Hunza Valley or Concordia on,for instance, London buses or New York cabs to showcase Pakistan’s beautyto the world.
This, alongside the work of travel journalists and travel bloggers, willcontinue to transform global perceptions of Pakistan and will confirm tothe world that it’s tourism economy is now definitively open for business.
