LAHORE – The Pakistan Cricket Board (PCB) and the SNTV Monday announced anextension of their partnership that would allow the latter to provide newsbroadcasters around the world access to highlights of the Pakistan versusSouth Africa series and the HBL Pakistan Super League 2021.
This will be South Africa’s first series in Pakistan since 2007 andcomprise two Tests and three T20Is, and begins in Karachi on Tuesday, whileit will be the sixth edition of the PCB’s annual 34-match marquee event andsecond to be held in Pakistan.
The partnership means SNTV will provide highlights from each match day toits network of more than 1,200 clients. Founded in 1996, SNTV is aworld-class sports video partner relied upon by credible and reputed mediaorganisations to fulfil their content needs 24 hours a day, with 115+territories reached worldwide.
The PCB and SNTV first partnered last year to distribute highlights of HBLPakistan Super League 2020 and received an overwhelming response frominternational news broadcasters.
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PCB Chief Executive Wasim Khan said here : “We are pleased to extend thecoverage of Pakistan versus South Africa series and the HBL Pakistan SuperLeague 2021 through a global and respected organisation such as SNTV. Thisis part of our drive to build new partnerships and strengthen oldrelationships.
“This partnership will allow the PCB to showcase and take its internationaland franchise cricket to untapped markets that, in turn, will furtherenhance the profile of Pakistan.
“The extension of this relationship also reflects the interest andwillingness of a global media house to work with the PCB, which has built astrong global reputation in the past couple of years by successfullyconvincing and encouraging leading cricket playing nations to resumePakistan tours.
“The HBL Pakistan Super League 2020 was a catalyst to international sidesagreeing to resume tours to Pakistan after their leading players spentnearly six weeks in Pakistan and realised that the country was as safe andsecure as any other Test playing nation.
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“This strong and positive message was spread throughout the world by SNTVand in this background, and following a successful 2020-21 domestic seasonin challenging Covid-19 times, we are delighted to be working with themagain to ensure Pakistan cricket continues to grow from strength tostrength.”
SNTV Managing Director James Dobbs said : “We are pleased to be expandingour partnership with the PCB this year to help them enhance the profile ofcricket in Pakistan to a global audience. Using our engaged global medianetwork, we will provide increased reach and exposure for both the Pakistanversus South Africa series and this year’s HBL Pakistan Super League.
“Being able to offer highlights of both these events to our broadcastpartners is a great addition to our extensive international cricketcoverage.”