ISLAMABAD – Federal government has drastically cut the rates for thegovernment advertisements to the private TV Channels.
The Information Ministry has revised the rates charged by the private TVchannels for government’s advertisements/campaigns. The revisiondrastically cuts the average per minute rates for each channel.
The rates have been cut by up to over 1000 percent by the Ministry, sayingthat the Finance Division has raised serious objections on the rates beingcharged by the private TV channels.
Secretary Ministry of Information, Shafqat Jalil, has written a letter toChairman, Pakistan Broadcasting Corporation, intimating him about therevised rates for government’s advertisements/campaigns.
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The Ministry said that the incumbent government intends to support themedia and wants to initiate electronic media campaigns. However, it said,this can not be done on the existing rates.
The Ministry said the new rates will come into effect from December 27 andwill be valid for federal and provincial governments, autonomous bodies andpublic sector organizations.
